As more and more people head straight to Google to find answers to just about anything, SEO (Search Engine Optimisation) is becoming more crucial for business owners to utilise. The best part of SEO? You can do most of it yourself, for free!
Now, there’s way too much to cover in one bundle, so what we’ll be focusing on is “on-page optimisation” which means optimizing the copy (words), meta data (that preview text you see when Google lists those first page search results) and images.
Don’t get hung up on perfection when beginning your SEO journey. Remember that any improvement is better than no improvement, and you can always go back and keep tweaking it in the future as your understanding grows.
Enjoy DIY SEOing – I look forward to seeing you in the Facebook group!
Kat is an SEO copywriter, marketing strategist and the co-founder of boutique digital agency, Revenge Creative. A colourful professional background means she combines her industry experience in entertainment, beauty, fitness, photography, retail and sales with her obsession for growing brands and creating fresh marketing strategies. Knowing how tough it can be to build a business on a tight budget, Kat also provides coaching, short courses and consultation for business owners who want to learn how to DIY their marketing efforts.