WHY IS BRANDING IMPORTANT?
Your branding is normally the first thing that your client will come in contact with when they meet your business for the 1st time. Whether it is meeting you with a business card in hand, walking past your shop or coming into contact online through your website or social media pages.
It sets the stage for your business, it gives it its tone of voice and illustrates your professionalism but most importantly in an instant it visually illustrates who your are and what your business is all about.
Before we go on any further, did you know that visuals are processed 60 000 times faster than text? And that 90% of information is sent to our brain through our eyes?
Why is this important???
Because visual content drives engagement and will help people to better connect with your business, product or service.
So having a visual brand for your business is the first step in connecting with your customers, catching their attention, engaging them and making them continue to want to interact with your business.
A BIT ABOUT ZOE
Famous for her down-to-earth nature, talent and efficiency, Zoe is a versatile creative director with over 15 years’ experience. Using creative flair and smart, uncomplicated design, she has the know-how to bring big visual impact to your brand.
You can read more about Zoe & Saltwater Collective from her interview with us: //HERE//