FEATURED MEMBER – Grant//Mr. Collins Florist

FEATURED MEMBER – Grant//Mr. Collins Florist

Flowers are commonly known to symbolize love. It is often seen or given during a number of events in one’s life. If there’s something to celebrate to, like a lovely couple who just had their baby, flowers are given to them. Valentines day where you give your loved ones flowers to show them how much you care and love them. Birthdays, Mother’s day, Anniversaries, and many more, flowers are there! It is cliche to give flowers during these occasions, I know, but it is a cliche for a reason. Wedding days are one of the top occasions wherein one would carefully want to choose which flower to display on and if it would fit for the wedding’s theme. Hiring a professional, highly recommended florist would be a must!

FEATURED MEMBER – Priya//Sugarpot

FEATURED MEMBER – Priya//Sugarpot

When you hear the word “Wedding”, you can almost always correlate cakes to it. Of course, since wedding days are people’s one of the most glorious days, the cake that represents it should also be or as equivalent to as the wedding itself. The Cake represents both of the lovely couple on their biggest day. When choosing the perfect cake for your wedding, one should always look out to those who have satisfied a number of couples!

FEATURED MEMBER – Emma//McGill Makeup Artist

FEATURED MEMBER – Emma//McGill Makeup Artist

Looking the best you can is truly essential when it comes to certain days in our lives that we deem are very important. The day of the wedding
would be one of these important days. For many, Wedding day only comes once in their life and, this goes without saying, looking your best is truly a necessity. Who can help you do this aside? Expert makeup artists who have had many happy clients!

5 Reasons Why Copywriting is SO Important for the Wedding Industry

5 Reasons Why Copywriting is SO Important for the Wedding Industry

Copywriting is an important aspect of any business. But when it comes to the wedding industry, it can actually be one of the most powerful marketing tools in your arsenal!

Thoughtful, emotive and strategic copywriting that aligns with your business is one of the BEST ways to reach (and convert) more of your dream clients while creating a positive, engaging and memorable brand experience.

Today I’m going to share the key reasons why copywriting plays such a huge role in marketing your wedding business, and how it directly influences the way potential clients view and engage with your brand.

But first, let’s quickly get clear on what copywriting actually means!

What is copywriting?
Put quite simply, copywriting is any kind of writing with the ultimate goal of “selling” your products or services.

This includes things like your website copy, social media captions, blog posts, directory listings, even your email templates. Basically, anything “wordy” that your business puts out into the world with the intention of attracting and converting clients.

So how can you write the most effective copy for your business? First, you’ll need to truly understand why copywriting is just so important in the first place. Let’s take a look at 5 key reasons why good copywriting is so powerful for the wedding industry.

Success Story – Alison Hughes//Weddings

Success Story – Alison Hughes//Weddings

Alison is a Wedding Planner & Coordinator on the weekends and a Legal Assistant and Corporate Event Planner during the week. It’s quite a lot to juggle, but when you have a strong creative streak, you can’t help yourself but to find an outlet that fulfils that creative side. She’s the perfect example of how you can meld two very different sides of yourself together when you have the network, resources and support.

Success Story – Chanel Va//Time and Eternity Photography

Success Story – Chanel Va//Time and Eternity Photography

Slow and steady wins the race and Chanel is headed straight there! She is starting from scratch in the wedding industry and is working on setting the right foundations firmly in place now to build the wedding business she has been dreaming of for many years. She is a perfect example of taking the time to complete each step and trusting the process of having a start-up business.